Tuesday, October 13, 2009

Personal Branding Strategy

What is your personal brand?

The definition of Brand from businessdefinitions.com “Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind…”

You are unique and there is no other you. Have you ever really thought deeply about this fact? No other person in the world has the exact same skills and capabilities as you. Just as companies like Sprint, Coke, Nike and others market their uniqueness, you as a “product” or “service” should be prepared to market your own value as well through a personal branding strategy. How do you do this? Here are just a few tips:

Step 1: Determine your strengths
Step 2: Make the most of your strengths
Step 3: Market your strengths through results
Step 4: Market your strengths through relationships
Step 4: Grow your strengths through continual learning and experience gathering
Step 5: Create a feedback loop to find out how you are perceived by others so you can adjust

So what is your personal Brand? Are you a product/service that another person would be willing to pay a premium price for? Would a window shopping stranger looking over your performance, professionalism, attitude, leadership and results want to take you off the shelf for a try? Why would this person pick you out of the crowd?
Your personal branding strategy can ultimately make a tremendous difference in your career and your life. Try it with a sincere attitude and you may be amazed at the results.

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